CREATIVE DIRECTION & CONTENT
|A business development track record focused on
marketing technology products and services.
Microsoft Certified Professional
Director – AgFair: Herat, Afghanistan. Responsible for the successful completion
of the first Herat exhibition involving joint participation of USAID with the The Afghanistan Ministry
of Agriculture. Encompassed exhibitor and attendee marketing, venue management, logistics, personnel,
security, VIP events, sponsorships, signage, displays, maintenance, governmental interface, and
business-to-business networking. 109 exhibitors participated and 20,000 visitors attended the four-day event.
ACER AMERICA CORPORATION
Director of Marketing. The senior position managing the marketing functions in the Americas for the third largest
computer company in the world. Personally directed all marketing and public relations activities; a hands-on
contributor of creative direction and content. Among the results is the highest scoring ad for an issue of PC
World, as measured by the publication. Web banners pulled comparably well on CNET and pcmagazine.com. In
addition, Acer received 17 Best Buy and Editors’ Choice awards in a 12-month period. The company garnered a
total of about four awards in the years prior. Managed all media negotiations and placements as well. Day-to-day
relationship/co-marketing management and interface with Microsoft, Intel and Intel Inside.
Recruited and managed the marketing staff.
TANGENT COMPUTERS INC.
Director of Marketing. Program management on behalf of Tangent Computer for the Intel Teach to the
Future project resulted in unit purchases more than double the eight other vendors combined, including HP
and Acer, accounting for 78% of all sales. Direct management of editorial relationships for the product
review process resulted in the listing of Tangent products in PC Magazine’s First Looks and the inclusion
in PC World’s charts for 22 of 23 months, including “Best Buy" accolades. Responsibilities encompassed
product and program marketing, advertising, public relations, promotions, web content/development, and
sales management for the largest manufacturer of computers selling directly and exclusively to educational
institutions and state & local governments. Directed in-house creative, media and PR functions,
as well as strategic relationships with Microsoft, Intel, AMD and NVIDIA, among others,
yielding cooperative marketing programs targeted to K12, higher education, and government.
Creative direction and content provider for advertising and promotional materials.
NEC COMPUTERS INC.
Director of Marketing Communications. Bottom-line accountability for North American marketing
communications programs and personnel: Advertising, direct response, and web content. Report directly
to the VP of Marketing: strategic, conceptual, and production coordination with executive and
product line teams for launches and ongoing programs; and communication with internal sales and reseller
channels (distribution, catalog, direct, indirect, and on-line.) Oversight of agency relationships and internal creative
staff. Hands on management of strategic alliances including Microsoft and Intel. Coordination and management of
marketing communications budgets. Direction of in-house media purchasing: negotiation and placements for trade
(PC Magazine, PC World, Information Week) and consumer publications (TIME, Business Week.)
Principal. Management of all functions and personnel in a full service advertising agency.
Creative direction, content, and production consultant to other agencies in New York City.
Brands included Group I Software, National Guardian, ADP, Diners Club, MGM/United Artists,
NFL Sports, SONY, and Random House, among others. Projects encompassed print
advertising, direct response, annual reports, collateral and public relations.
An extensive portfolio reflecting the above will be made available, as well as excellent references.
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These materials are being used solely to show the work created on their behalf by Jay Buckner. Copyright 2019.