|Now That You Have the Attention of
Your Suspect, Prospect or Customer,
What Are You Going to Say?
Collateral tells the story for your products or services. When a data sheet
looks like quality, your company looks like quality. If the brochure
is well presented and thorough, your attention to detail comes
right through. And if your leave-behind makes practical sense
and is thoughtful, direct and informative, so are you.
We're judged by the collateral we keep.
|Abbott Laboratories Folder